IQ Bar Launches Ready-to-Eat “Brain Food” to Beat the Afternoon Slump

By | November 25, 2017

IQ BarBOSTON, Nov. 16, 2017 /PRNewswire/ — Food startup IQ Bar is on a mission to fuel and fortify your brain with smarter snacks. Today, the company announces the launch of its Kickstarter campaign, where consumers can pre-order Almond Cacao, Blueberry Walnut, and Matcha Hazelnut flavors. All IQ Bars are optimized around 5 brain-boosting nutrients, contain just 8-9g of net carbs (total carbs – fiber), and are free of GMO’s, grains, gluten, dairy, soy, and added sugar. They are compliant with low-carb, Paleo, ketogenic, Whole 30, kosher, and vegan diets.

Founder Will Nitze was inspired to start IQ Bar by a personal struggle with brain function. After studying psychology and neuroscience at Harvard, he suffered from brain fog and mental energy crashes daily. Eventually, he discovered his sugary, nutrient-poor diet was to blame, and reversed his symptoms through smarter eating. “By replacing carbohydrates with healthy fats and fortifying compounds, my brain function not only stabilized, but reached a new level,” says Nitze. “My goal with IQ Bar is simple: help others achieve the same results I did.” [read more…]

 

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