GfK study: 26% of shoppers say gluten-free is important when deciding what to eat

By | October 26, 2017

GfK study gluten freeNUREMBERGGermanyOctober 25, 2017 /PRNewswire/ — Nearly half of consumers report that “low sugar or sugar-free” and “free from GMO ingredients” are very or extremely important factors when deciding which food or beverage product to eat or drink. These factors top the list, just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.

GfK asked 23,000 consumers online in 17 countries how important certain factors are, from a given list, when deciding what to eat or drink. Nearly half (48 percent) report that products being low-sugar or sugar-free is “extremely” or “very” important to them, and an equal number say the same for products being free from genetically-modified (GMO) ingredients.

Low sodium or low-salt products came third highest, with 45 percent. And forth place was a tie between organic products, low fat or no-fat products, and products that are fortified with vitamins or minerals. These all came equal with 44 percent of consumers rating these as very or extremely important when making their decision on what to eat or drink. [continue reading – view chart]

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