We find the mass retail giant’s level of involvement in the gluten free products market a pleasant surprise. At present, a typical Walmart Supercenter devotes about an eight-foot section within the grocery department to gluten free items. A somewhat limited assortment in terms of product depth and breadth is featured in the dedicated section. But the selection is… Read More: Walmart Ups Its Gluten Free Game »
Target is ratcheting up its strategy of offering more health & wellness in the grocery aisles. The retailer is focused on creating a differentiated food offer that features “trendy” merchandise (e.g., protein bars, nuts, etc.) as well as an increasing assortment of organic, gluten free and other healthy options. Target not only has introduced gluten free crackers… Read More: Target’s Gluten Free Offer Delights »
Kroger, the nation’s largest conventional grocer, is focused on capturing its fair share of the “good-for-you” products market. The retailer recently reported that it generated $11 billion in sales from natural and organic products during the past year, which is equivalent to about 10% of total company revenues. A key contributor: Growth in Kroger’s Simple Truth… Read More: Kroger Simple Truth Expands Gluten Free Range »
An increasing number of retailers are ramping up their gluten free private label initiatives in an effort to grab a piece of the high-growth gluten free market. Gluten free store brands offer shoppers a much needed value alternative to pricey name brand equivalents and items historically only available at specialty retailers. Gluten Free Private Label… Read More: Gluten Free Private Label Alternatives Encroach »
Gluten Free Retail HQ provides research, analysis and insights for retailers and brand marketers to make strategically informed decisions regarding their health & wellness initiatives and product/brand strategies and market positioning. More specifically, GlutenFreeRetailHQ.com aims to be the “go-to” source of insights & intelligence for retail and CPG executives who have a vested interest in the… Read More: Welcome to Gluten Free Retail HQ »