ST. PETERSBURG, Fla., Oct. 26, 2017 /PRNewswire/ — Catalina, the leader in shopper intelligence and personalized digital media, today announced an enhanced targeting solution to help brands better understand, reach and influence consumers who make purchase decisions based on dietary needs, such as gluten-free, nut-free and high-protein, desire for natural and recognizable ingredients, and interest in companies focused on sustainable practices.
“Brands with very specific product benefits, gluten free for example, require precise targeting to efficiently reach and convert their desired shoppers,” said Todd Morris, President of Catalina’s Go-to-Market organization. “Catalina is partnering with Label Insight to use these product attributes to enhance our dataset and further increase our ability to target shoppers who are currently buying – or have shown intent to buy – in these emerging categories. Catalina offers the only purchase-based targeting solution with this capability.”
[…] Catalina can now uniquely deliver personalized messages and offers to a brand’s likely buyers based on a range of product attributes and knowledge of the shopper’s underlying purchase motivations. The company is using this enhanced capability to reach specific audience segments through in-store and online digital advertising and promotions. Initial audience segments available include gluten free… [continue reading]