Tag Archives: Simple Truth

Kroger Simple Truth Sets Sales Record

By | March 9, 2016

Last week Kroger reported results for its fourth quarter and 2015 fiscal year, which ended on January 30, 2016. Some key performance highlights: 9% identical supermarket sales growth (excluding fuel) in Q4, continuing its string of quarterly identical supermarket sales growth, now at 49 straight quarters. That’s an incredible 10+ years running. 2015 full-year identical… Read More »

Kroger Simple Truth Expands Gluten Free Range

By | January 13, 2016

Kroger, the nation’s largest conventional grocer, is focused on capturing its fair share of the “good-for-you” products market. The retailer recently reported that it generated $11 billion in sales from natural and organic products during the past year, which is equivalent to about 10% of total company revenues. A key contributor: Growth in Kroger’s Simple Truth… Read More »