Tag Archives: shopper journey

10 Ways to Tap Gluten-Free Opportunities

By | October 26, 2016

The gluten-free retail opportunity is real. The market is poised to explode. Watch as the number of small-batch artisans escalates to meet rising consumer demand. Their nimbleness, innovation and outside-the-box thinking will breed success. It’s also likely to draw the attention of big CPG manufacturers looking to ride the “free from” wave. And expect more… Read More »

Gluten Free Apps Support Shopper Journey

By | March 18, 2016

A growing number of gluten free apps are cropping up that cater to shoppers with food allergies, and more specifically those with celiac disease and gluten sensitivity. There are apps that support product research and the in-store food shopping process as well as tools that help locate gluten free-friendly dining-out options. This post focuses on… Read More »

Transparency Tools Rule

By | February 18, 2016

It’s critical that celiacs and other gluten-sensitive shoppers conduct adequate due diligence on products and ingredients, else health risks come into play. Product and supply chain transparency is paramount. Fortunately, the gluten-free shopper journey is becoming more manageable as new technology and tools, like mobile apps, come on board. Today, tools and technology to support… Read More »